[Introduction to Marketing] Syllabus
[Second Semester] 2018/2019
Instructor |
|
Office Location & Hours |
[issamhaidar@yahoo.fr ] |
[Location, Hours, Days] |
|
Week |
Topic |
Reading |
Exercises |
1 |
22/9 – 27/9 |
Marketing concept |
Book of Fundamentals of Marketing Chapter I |
Talk and classroom cases |
2 |
27/9 – 4/10 |
The most important marketing concepts |
Book of Fundamentals of Marketing Chapter II |
Talk and classroom cases |
3 |
6/10 – 11/10 |
Evolution of marketing concepts |
Book of Fundamentals of Marketing Chapter II |
Talk and classroom cases |
4 |
13/10 – 18/10 |
Marketing mix elements (1) |
The Basics of Marketing Chapter |
Talk and classroom cases |
5 |
20/10 – 25/10 |
Marketing mix elements (2) |
The Basics of Marketing Chapter |
Talk and classroom cases |
6 |
27/10 – 1/11 |
Marketing Environment - Internal Environment |
The Basics of Marketing Chapter |
Talk and classroom cases |
7 |
3/11 – 8/11 |
Marketing environment - external environment |
The Basics of Marketing Chapter |
Talk and classroom cases |
8 |
10/11 – 15/11 |
Consumer Behavior (1) |
Book of Fundamentals of Marketing Chapter |
Talk and classroom cases |
9 |
17/11 – 22/11 |
Consumer Behavior (2) |
Book of Fundamentals of Marketing Chapter |
Talk and classroom cases |
10 |
24/11 – 29/11 |
Market segmentation (1) |
The Basics of Marketing Chapter |
Talk and classroom cases |
11 |
1/12 -6/12 |
Market segmentation (2) |
The Basics of Marketing Chapter |
Talk and classroom cases |
12 |
8/12 – 13/12 |
Marketing Research (1) |
The Basics of Marketing Chapter |
Talk and classroom cases |
13 |
15/12 – 20/12 |
Marketing Research (2) |
The Basics of Marketing Chapter |
Talk and classroom cases |
14 |
22/12 -27/12 |
Marketing Research (3) |
The Basics of Marketing Chapter |
Talk and classroom cases |
15 |
29/12 – 3/1 |
Recent trends in marketing |
The Basics of Marketing Chapter |
Talk and classroom cases |
test |
Date |
Subject |
Reading |
Type |
language |
% of final grade |
Study (1) |
27/10 |
Chapters I-III |
Chapter/pp |
MCQ / Written |
Arabic / English |
10% |
Study (2) |
8/12 |
Chapters 4 through 6 |
|
MCQ / Written |
Arabic / English |
10% |
Oral test |
29/12 |
All the curriculum |
|
Oral interview |
Arabic |
10% |
final exam |
|
All the curriculum |
|
MCQ / Written |
Arabic |
70% |
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