[Business and E-commerce] Syllabus

[First Semester]   2018/2019

Instructor Information

Instructor	Email	Office Location & Hours
[Talal Abboud]	[Email address]	[Location, Hours, Days]

General Information

Description

E-commerce Overview: B2B, B2C, and C2C. E-commerce; products and services, consumer behavior, online market studies, CRM, online advertising, e-procurement, portals and exchange sites, electronic supply chains, Trade and mobile computing; auctions, e-business security, electronic payment systems, demand management, content management and other support services; e-business strategy, launching a successful online business ; Legal, ethical and social implications of e-business, building infrastructure and e-commerce applications. E-government, e-learning, and other applications.

Expectations and Goals

The course seeks to meet the basic needs of students to:

1. Understand the concept of electronic management

2. Differentiating between the new and old business model

3. Definition of e-commerce

4. Distinguish between traditional and electronic trade

5. Apply the Porter model

6. Defining the advantages and disadvantages of e-commerce

7. Understanding the obstacles to the spread of e-commerce especially in the Arab environment

8. Identifying types of e-commerce

9. Understanding the characteristics of e-commerce

10. Understanding the levels of e-commerce

11. Identifying the electronic retail market

12. Identifying the causes of failure of some commercial sites

13. Identifying some efforts to resolve issues related to e-commerce

14. Identifying the most important studies related to electronic commerce

15. Understanding the concept of interactive marketing

16. Understanding the types of different networks

17. Designing and create a website for a commercial company

Language(s) of Instruction:  Arabic                 Textbook(s) Language(s): Arabic    

Required Text

1. Ezz Eddin Al-Raziq, Emergency Planning and Crisis Management in Institutions, 1, Amman: Dar Al-Khawaja, 1995.

2. Mansour Al-Badawi, Studies in quantitative methods and decision-making, University House, 2000.

3. Nadra Ayoub, Theory of Administrative Decisions, Dar Zahran Publishing House, Jordan, 1997.

4. Mohammed Al-Hamlawi, Crisis Management: Local and International Experiences, Cairo: Al-Ahram Foundation, 1993.

5. Mohsen Al-Khudairy, Crisis Management: An Integrated Economic Approach to Crisis Resolution, I, Egypt: Madbouli Library, 1990.

6. Lan I. Mitroff, "Crisis management and environmentalism: A natural fit", California Management Review, Vol.36, No.2, winter 1994.

7. William Briggs, "Taking control after a crisis", HR Magazine, Vol.35, March 1990.

8. Steven Fink, crisis management: planning for the inevitable, (USA: Amacon, 1986).

9. Claude Rameau:

10. La prize de décision acte de Management. Collection Insead. Management. Les Editions d'organization. Paris (Sans date)

 

 

Course Schedule

	Week	Topic	Reading	Exercises
1		E-business, e-management and new business model	Chapter One:
2		The role of information technology and the strategic impact of Internet in e-business	Chapter two:
3		Competitive advantage and information systems	Chapter three:
4		Use IT to get the competitive advantage	chapter four:
5		E-business infrastructure and players in the online retail market	Chapter five:
6		Internet retail marketing and informational and interactive functions of the Internet	Chapter six:
7		Reasons for failure of some e-retail sites	Chapter seven
8		The concept of e-commerce and the impact of e-commerce	Chapter Eight:
9		The opportunities available to the supplier and the benefits the customer receives from e-commerce	Chapter nine:
10		Levels of e-commerce	Chapter ten
11			Chapter eleven
12		Open issues about e-commerce	Chapter twelve
13		Efforts to overcome obstacles in e-commerce	Chapter thirteen
14		Applied studies and research on e-commerce	Chapter Fourteen:
15		The benefits and barriers of e-commerce	Chapter fifteen
16		Interactive marketing over the Internet	Chapter sixteen

Testing Schedule

test	Date	Subject	Reading	Type	language	% of final grade
Quizz 1	27/10			MCQ/written	Arabic	10
Quizz 2	8/12			MCQ/written	Arabic	10
Activity	29/12					10
Final Exam	5/1/2019			MCQ/written	Arabic	70

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