[Marketing Management] Syllabus
[Second Semester] (2018/2019)
Instructor |
|
Office Location & Hours |
[Ali Al-Khuder] |
[Email address] |
[Location, Hours, Days] |
A maximum of 5 goals
1- Definition of marketing and its concepts and objectives.…
2- The concept of marketing management and customer attention.
3- Marketing diversity.
4- Types and divisions of markets.
5- The nature and importance of the marketing environment.
6- Marketing mix strategies and their significance.
7- Nature and concept of price and pricing.
8- Integrated marketing communication mix.
|
Week |
Topic |
Reading |
Exercises |
1 |
|
Marketing |
|
|
2 |
|
Marketing Management |
|
|
3 |
|
Marketing mix |
|
|
4 |
|
Marketing diversity |
|
|
5 |
|
Marketing strategies. |
|
|
6 |
|
Marketing mix and strategy |
|
|
7 |
|
price. |
|
|
8 |
|
Pricing. |
|
|
9 |
|
Telecommunications. |
|
|
10 |
|
Integrated communication mix |
|
|
11 |
|
Marketing and Communications. |
|
|
12 |
|
Marketing and other departments |
|
|
13 |
|
Marketing |
|
|
14 |
|
|
|
|
15 |
|
|
|
|
test |
Date |
Subject |
Reading |
Type |
language |
% of final grade |
Quizz 1 |
27/10 |
|
|
MCQ/written |
Arabic |
10 |
Quizz 2 |
8/12 |
|
|
MCQ/written |
Arabic |
10 |
Activity |
29/12 |
|
|
|
|
10 |
Final Exam |
5/1/2019 |
|
|
MCQ/written |
Arabic |
70 |
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