[Introduction to Marketing] Syllabus
[Second semester] 2018/2019
Instructor |
|
Office Location & Hours |
[issamhaidar@yahoo.fr] |
[Location, Hours, Days] |
|
Week |
Topic |
Reading |
Exercises |
1 |
9/2/- 14/2 |
Marketing concept |
|
|
2 |
16/2/- 21/2 |
The most important marketing concepts |
|
|
3 |
23/2/- 28/2 |
Evolution of marketing concepts |
|
|
4 |
2/3/-7/3 |
Marketing mix elements |
|
|
5 |
9/3- 14/3 |
Marketing Environment - Internal Environment |
|
|
6 |
16/3-21/3 |
Marketing environment - external environment |
|
|
7 |
23/3-28/3 |
Consumer Behavior (1) |
|
|
8 |
30/3-4/3 |
Consumer Behavior (2) |
|
|
9 |
6/4-11/4 |
Market segmentation (1) |
|
|
10 |
13/4-18/4 |
Market segmentation (2) |
|
|
11 |
20/4-26/4 |
Marketing Research (1) |
|
|
12 |
27/4-2/5 |
Marketing Research (2) |
|
|
13 |
4/5-9/5 |
Marketing Research (3) |
|
|
14 |
11/5-27/5 |
Recent trends in marketing management |
|
|
15 |
18/5-23/5 |
Marketing Environment - Internal Environment |
|
|
test |
Date |
Subject |
Reading |
Type |
language |
% of final grade |
Quiz 1 |
|
CHAPTERS 1- 2 |
CHAPTERS 1- 2 |
MCQ/written |
English |
10 |
Quiz 2 |
|
CHAPTERS 3- 5 |
CHAPTERS 3- 5 |
MCQ/written |
English |
10 |
oral |
|
All of course |
All of course |
interview |
English |
10 |
Final |
|
All of course |
All of course |
MCQ/written |
English |
70 |
Syrian Private University - Faculty of Business Administration @ 2024 by Syrian Monster - Web Service Provider | All Rights Reserved