[Public Relations] Syllabus
[First Semester and 2018/2019]
Instructor |
|
Office Location & Hours |
[fidaa_nr@hotmil.com] |
[Location, Hours, Days] |
This course aims at introducing the student to the concept of public relations and the nature of its activity and its basic principles. It also allows the student to learn about the most important characteristics of the public relations officer to be qualified to work in the field of public relations, in addition to creating a clear idea of its basic functions and its role in the organization and. this course contributes to developing the student's analytical ability and linking the various concepts presented by the course with the actual working life.
This course aims to:
1 - make the student learn about the concept of public relations and its principles.
2 - Identify the public relations parties.
3 – recognize The characteristics of the employees in the Public Relations Department
4 - Identify the most important means of communication that can be used by public relations in communication with the public.
5. Introducing students to modern applications and concepts of public relations management.
Collected material: Public Relations, has been relying on a set of references and articles to prepare, the most important ones:
- goda, Mahfouz Ahmed, Public Relations: Concepts and Practices, Fourth Edition, Amman: Dar Zahran, 2006.
- Gupta, Sonic and Lehman, Donald, Customer Management as Long-Term Investments, Beirut: Arab Science House - Publishers, First Edition, 2006.
- Tawfiq, Amr Abdel Rahman, CRM, Cairo: Center for Professional Experience of Management, 2007.
- Nguyen, ThuyUyen H. et al," Strategies for successful CRM implementation", Information Management & Computer Security, Vol.15 No.2, 2007.
Zineldin, Mosad," The royalty of loyalty: CRM, quality and retention", Journal of Consumer Marketing, 23/7, 2006.
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Week |
Topic |
Reading |
Exercises |
1 |
22/9/- 26/9 |
The concept and nature of public relations
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2 |
29/9/- 3/10 |
The principles of public relations
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3 |
6/10/- 10/10 |
parties of public relations
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4 |
13/10/- 17/10 |
Characteristics of Public Relations Officer
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5 |
20/10/- 24/10 |
Founding and training of public relations officer
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6 |
27/10/- 31/10 |
The image and its types
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7 |
3/11/- 7/11 |
Factors affecting the formation of image
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8 |
10/11/- 14/11 |
Customer Relationship Management
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9 |
17/11/- 21/11 |
Means of communication in public relations
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10 |
24/11/- 28/11 |
Means of communication in public relations
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11 |
1/12/- 5/12 |
Public relations and public opinion
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12 |
8/12/- 12/12 |
Measuring public opinion
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13 |
15/12/- 19/12 |
Public Relations and Management of Contemporary Challenges
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14 |
22/12/- 26/12 |
Public Relations and Management of Contemporary Challenges
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15 |
29/12/- 2/1 |
Public Relations Research
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test |
Date |
Subject |
Reading |
Type |
language |
% of final grade |
Quizz 1 |
27/10 |
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|
MCQ/written |
Arabic |
10 |
Quizz 2 |
8/12 |
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|
MCQ/written |
Arabic |
10 |
Activity |
29/12 |
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|
10 |
Final Exam |
5/1/2019 |
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|
MCQ/written |
Arabic |
70 |
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